Capturing Winter Retail: Mackage’s Ski Collection at Their SoHo NYC Flagship

As winter approached, The Retail Archive partnered with Mackage to capture their bold and dynamic visual merchandising for the launch of their Ski Collection at their SoHo, NYC flagship. Located in one of Manhattan’s most fashion-forward districts, this store's street-facing windows were transformed into a crisp, winter-ready visual story—featuring mannequins styled in sleek outerwear, immersive blue backdrops, and clever use of lighting that commands attention in a competitive retail landscape.

Our photography team was tasked with capturing the full storefront from multiple angles, ensuring the essence of Mackage’s premium aesthetic came through clearly. From tight, detail-oriented compositions to wide-angle shots that contextualize the brand within its bustling urban environment, we delivered a library of high-quality, editorially clean images that now support Mackage’s seasonal campaign assets across North America.

Retail store photography like this goes beyond documentation—it’s a strategic asset for marketing directors and visual merchandising professionals looking to amplify their brand’s presence both online and off. At The Retail Archive, we understand the importance of capturing retail windows before seasonal turnover, making sure your brand’s hard work is preserved and leveraged across channels.