Maison Louis Marie, Silver Lake
Maison Louis Marie opened its Silver Lake boutique at 3920 Sunset Boulevard, the brand's largest store to date and its fullest expression yet of a world built around botanical fragrance. Designed with Los Angeles studio Via Clover, the space reads less like a storefront and more like a room you want to stay in: arched niches, travertine, limewash, and a glass threshold that pulls the daylight through.
We worked with Maison Louis Marie across three formats in a single production, each one made to live on its own and to hold together as one story. Store environment photography to document the architecture and the way light moves through it. Editorial and product imagery that treats each bottle as the protagonist. And a short film, that lets the founder speak to the concept, the design, and what the neighborhood means to the brand.
The result is a complete picture of the store, shot in its own light, on its own terms.
The Room and the Object
We photographed the store two ways in a single pass. First the architecture, met head-on down its spine with the glass storefront as the vanishing point. The store's own daylight did the work: bone and blush tones, true verticals, and the long axis running from the counter to the threshold, with the arched niches framed square and the concrete grounding every frame. This is the documentary backbone, the imagery a brand uses for press and store openings, the space exactly as it stands.
Then the object. Where the architecture is about the room, the editorial work makes each bottle the protagonist. We built simple sets from the store's own material language, travertine, limewash, raw linen, and pressed botanicals, with hard directional sun for cast-shadow studies, diffused warmth for the skin of glass, and a lot of negative space so the eye lands where it should. The shot list ran from a single hero bottle on a stone plinth to top-down botanical flat-lays, texture macros of glass and oil, and packaging photographed in situ on lived-in surfaces. These are the frames that carry a brand across social, e-commerce, and campaign, all pulled from one shoot day.
The Film
The film is a short mini-documentary, told in the founder's own voice. It speaks to the things a still image cannot: why the store exists, what the neighborhood means to the brand, and the thinking behind the design. More than a walkthrough, it gives Maison Louis Marie the room to tell its own story, the concept behind the space and the inspiration that shaped it.
The pace matches the store itself, quiet and unhurried, the room waking up over the course of a morning. It carries the same feeling as the photography, set in time. By the end you understand not just what the space looks like, but what it was built to feel like.
Photography and Film: The Retail Archive
Client: Maison Louis Marie
Location: Silver Lake, Los Angeles
Store design: Via Clover